Definition
for redemption is meant a mailing - or any other action - for which you know the number of messages sent and the responses obtained. The relationship between the two figures, the number of responses divided by the number of messages multiplied by one hundred from notes redemption.
Ex
hypothesized that the company sends an SOC Srl cluster of 1000 people a promotional text messages, which invite you to download the contents of a web site for half price, the redemption of the initiative will be:
redemption = No. download/1000 sms
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